This workshop reflects on the role and place of advertising in our daily lives. The aim is to discuss advertising with the participants and to understand the difference between mass advertising and targeted advertising according to their objectives (sell, incite, get people to react, prevent).

Target group
All, Job seekers, School drop outs
Age group
Proficiency level i
Level 1
Activity sheet
Copyright i
Creative Commons (BY-SA)
English, French , Français

General Objective

Knowledge acquisition

Preparation time for facilitator

less than 1 hour

Competence area

1 - Information and data literacy

Time needed to complete activity (for learner)

0 - 1 hour

Name of author

Nothing 2hide

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